1) First enter in the landing page link url in this case www.calalily.co.uk

2) Now you need to decide what parameters you want to track, there are 5 options Source, Medium, Term, Content and Name.

Source - can be where the link is placed e.g. email newsletter

Medium - Email

Term - Normally used in conjunction with Google adwords so leave this "blank"

Content - use to diferentiate ads

Campaign name - Some reference which you can use to segment your campaigns within google analytics 



Once you have entered the details for parameters then click the generate button and you will end up with a link like this;

http://www.calalily.co.uk/?utm_source=newsletter&utm_medium=email&utm_campaign=webdesign.

This link was generated with the Sourse, Medium and Campaign name filled in, you do not have to fill in all of the fields.

Note: If you want to track individuals then assign them a unique identifier which Google can track. Normally this will be generated by your email service provider software during the send out process. The activity of each individual recipient will then be displayed under the campaign content under AD Content which can be viewed by going to traffic sources and content.