Filtering out your IP address from Google analytics 

A guide to filtering out your IP address in google analytics

You want to see how good your traffic really is? Worried that traffic that you or your companies workers may have on the statistics of your web site.

Well Google analytics allows you to create a filter which enables you to filter out any IP addresses you do not want to record stats for.

To do this log into your account or if you do not have one then read my blog titled "Use Google analytics to track email effectiveness" which tells you how to create an account.

First things first we need to know what the IP address is to stop recording stats. So go to www.whatismyipaddress.com, this web site will tell you your IP address.

Next log into www.google.com/analytics and log in.

Now select Edit which is under actions on the left hand side. Scroll down to Filters Applied to Profile and click +Add Filter

You can either add a new filter or apply an existing one in this instance we are creating a new one.

• Select Pre-Defined filter
• Select Exclude
• Select traffic from this IP Address (if you want to exclude all of your employees then select from this domain)
• Select that are equal to
• Enter your IP address
• Click save changes - Ensure you have provide a filter with a name

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